Importance of Long Tail Keywords & Automation in SEM In the past 2 years, I have talked to a plenty of e-commerce companies and I have heard a common theme about AdWords – Our bids in AdWords are high due to competition, there is significant cash burn on...
Are you one of those people who prefer manual article submission over article marketing automation? Then, this one is for you. In here, I’ll tell you all the steps that you need to take in order to carry out the task like a pro. Here’s what you need to...
Client Relationship Management to Your Business Client Relationship Management commonly known as CRM is not just a technology but rather a comprehensive, customer-centric approach to an organization’s philosophy of dealing with its clients. CRM is a combination...
Email is a powerful marketing tool for any business if you leverage it properly.A customer’s inbox is a distraction-free zone you’ve been invited into, which gives you the chance to capture their attention with more high-targeted offers than any digital...
Social media has progressed a great deal in the last few years. People especially the marketers have suddenly realized the importance of social media as an important mean to bridge the communication gap with the customers. However, it is of immense importance that you...
Social Media Marketing is the act of using social media (i.e. Facebook, Twitter, YouTube, etc.) in order to promote a business. Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account. The problem with...
Are you aware whether your social media advertising is working or not? As a business owner, you probably have various social media accounts to boost your brand awareness online. But does having these accounts and gaining a few “likes and shares” here and...
WhatsApp Marketing Can Boost Your Sales The sales department is given a very priority by any of the businesses. Absolutely, as the sales department brings the actual revenue to its company. The sales department uses various techniques to increase the sales. With the...
Digital Marketing for Business Digital marketing has changed the conventional business strategies completely. Since people are relying more on digital data, companies start taking the digital platform seriously. Business follows consumers no matter where they are....
All about Social Media Marketing Social Media Marketing is now an essential component of any business’s marketing plan. Anyone with a product or service that needs promoting can turn to Social media marketing to introduce, share, gain feedback, engage with...
Facebook Marketing Production and distribution depends largely on the marketing strategy opted by an organization. The marketing strategy mainly involves the advertising and promotion of your product. It helps in setting up a brand image and makes relationship with...
Instagram For Business Marketing Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world. Using Instagram for business...
The American Marketing Association (AMA) which represents marketing professionals defines marketing as “The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy...
Location Based Services or LBS platforms like Yelp, FourSquare, GoWalla and Facebook Places are all the rage with marketers these days. Between social media, mobile and local there is a lot of potential for savvy marketers to serve up incredibly precise and measurable...
When social media first emerged on the scene, it was underestimated by many brands. It’s not ’til now we’re seeing more and more business owners creating a presence on these platforms. The ones who jumped aboard early on are reaping the benefits now,...
The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb”...
Social media marketing comes with its own flow! Just like you shouldn’t be expecting yourself to speak Italian fluently, without you getting trained in the basic and a beginner course, in a similar manner, you can’t get stressed on not acquiring the...
Organizations are well aware that the key to influencing a customer or prospect is to reach them at the right time in their purchase journey. Multi-channel marketing powered by a single, organized, integrated view of consumers empowers companies to perform successful...
The media says we’re in a recession, and possibly heading toward a depression. The stock market is dropping daily, and you can’t turn on the news without hearing more doom and gloom. What does a recession really mean? They are usually caused by a...
Content marketing is designed to attract your ideal audience, convert them to customers or list members, and also to delight your audience post-conversion. To do that you’ll have to create, publish and promote a variety of types of content to your audience...
You should never downplay the significance of target marketing when it comes to understanding your customer base. Knowing which demographics are more likely to need or want your services, products or other offerings is the key to marketing your business. Being able to...
Digital Marketing can mean different things to different people as it comprises a host of different aspects. Everything from the inbound methodology to Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are components of this marketing methodology....
This article is the first of a series of articles which will help you boost your social media marketing.You can benefit by posting your bookmarks to a social bookmarking service. Do you need to; Create new targeted traffic to your website, blog or optin page?; Create...
The idea of breaking the limit for both buyers and sellers (retailers and brand owners) beam so much favor for both ends. The actual word is called a cross-border e-commerceIt is tenaciously a favorable internet trade or marketing strategy that allows product owners...
We all understand that Facebook is one of the most popular social media platforms in Australia. However, recently some of our clients have expressed their frustration with their ‘Facebook business pages’. The key frustration is that their business page...
Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more...
You would have heard so many marketing experts telling everyone to use social media as part of their promotional marketing mix. The Internet is flooded with information on using Facebook, Twitter and other social sites. Numerous articles have been written on how using...
It utilizes an assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to entice audiences towards a prospective brand. Digital marketing uses internet as the core medium of promotion which can be accessed using...
Does your CVB or tourism bureau use social media in its destination marketing plan? If not, what are you waiting for?According to a recent study, 81 percent of all marketers surveyed said their social media efforts have generated exposure to their business, and 61...
With the new year here, it is safe to say that you have a lot of hope for the future of your business. While there are sure to be challenges in 2015, if you play your cards right you know you are in position to do big things.You don’t want to wait any longer to...
