Turning opt-in leads into customers is a top digital marketing goal for many companies. Yet optimizing sales conversion rate results is much harder than it may appear.
Part of the challenge to optimize sales conversion rate involves attracting qualified leads. The more qualified they are, the more likely you can boost your sales conversion.
A bigger challenge to optimize sales conversion rate is first learning as much as possible about each opt-in lead. That’s so you can personalize the content you provide along their journey. This can lead to higher sales conversion rates.
Here are three digital marketing secrets to help you turn opt-in leads into customers. By optimizing sales conversion rate, you can see your revenues increase.
Digital Marketing Secret #1: Get Qualified Leads by Focusing on Your Target Audience
Knowing your target audience is perhaps the top priority in marketing. That’s because these are the people and organizations most likely to buy your products and services.
The best way to determine your target audience is through surveys and focus groups. This is where you should spend your first marketing dollars. The more you can determine the variables that impact your target audience, the more cost-effective your digital marketing campaigns. Plus, higher response rates.
A quality survey does not just focus on demographics. It’s more important to focus on psychographics, buying behavior and awareness of the problem your product or service solves.
A key to a quality market research campaign is to target people who best meet your target audience criteria. Then you can refine the parameters of your target audience based on the results of your research. You can get preliminary results in as little as one day.
Surprisingly, this strategy is too often overlooked by many companies. But if you invest in this strategy it can help you save money in the long run. Plus, increase your ROI.
Outsourcing this project can help you speed up the process. Plus provide an outside perspective to help you better understand your audience.
Digital Marketing Secret #2: Communicate With Your Audience Via Mobile
Your target audience is a moving target. They may not all be in the same place at the same time. So it may appear challenging on how best to capture them.
The best way to approach this is to first determine where a high percent of your target audience are at any given time. Then find a way to reach them there.
For example, if your target audience spends much time on social media, then you must first determine which type(s) of social media they spend time on. Then to focus your advertising and promotion on that location.
Another example is if your target audience spend much of their time in travel or out of the office, then communicating with them via mobile will more likely give you better opt-in lead results.
The thing is, most people will readily look at the mobile phone for incoming SMS text messages much sooner than their email. Adding a link to your SMS text message to take your audience to a landing page promoting your products and services can help lead to optimizing your sales conversion rates.
Faster response equals faster sales conversion.
Digital Marketing Secret #3: Persuade Your Audience With Relevant Content
Content marketing is a big part of digital marketing campaigns. Educating your audience through relevant content is a vital part of establishing credibility and trust.
But to sell, you must persuade. That’s the third digital marketing secret. Persuasive content is a big key to optimizing sales conversion rates. It’s why you should invest in hiring the best copywriters to help you create persuasive content.
This includes persuasive email letters and landing pages that contain sales letters and videos.
The key to optimizing sales conversion rates is to find a persuasive copywriter to provide you with persuasive content. In fact, investing in persuasive content is the single-most important thing you can do to generate sales. Everything else is just window dressing.
How to Maximize Sales Conversion Rate Results In Your Next Digital Marketing Campaign
Once you know the parameters of your target audience, you can develop a viable digital marketing campaign strategy. The key to optimizing sales conversion is to create persuasive content and deliver it to your target audience wherever they are. This includes reaching them on their mobile device. Investing is persuasive content starts with finding the best persuasive copywriter.