A new exciting term being spread all over the place these days is this thing called, “marketing automation.” So what is it and how could it help your organization?
Firstly, according to the experts at Wikipedia:
Marketing automation is software technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Secondly, according to Coach Manny:
Marketing automation is tools and systems that can drive your business to the next level in sales and marketing. It also helps you stay connected, and follow up and build your business both online and offline. Helping you stop missing the targets that you know you should be hitting. Increase sales!
For you as a business owner, marketing automation can drive you way ahead of the competition and make you a major player in your business field. Increase sales.
Today, I just want to introduce 3 areas that marketing automation can help you with. Remember, this is just the tip of the iceberg when it comes to what real marketing automation can do for you and your organization.
1. Automate the follow up process – stop your loss of potential clients.
How do you stay connected with more people and how do you move the right people forward in the marketing process?
I don’t care how good you think your memory is, you cannot remember everything and if you miss something with a prospect, it could be the one thing that costs you a client worth thousands of dollars.
Marketing automation helps you to set up campaigns that are followed automatically once you make a personal or online connection. It can do the majority of the work for you; notifying you only when you need to physically get involved. When you have to make that call or stop by and visit.
2. Saving you dollars on adding staff.
We all know the cost and headache of first finding the right players and then paying them what they are worth. For most of you, your highest cost is employees.
However, when you look at automation, do you look at where it can save you hiring that person?
For pennies on the dollar of the cost of a person, marketing automation can perform so many of the routine follow up and connection pieces that make your sales and marketing process much more effective; that generates business.
3. Reduce “misses” to almost zero
Yes, computers do still make mistakes, but they are usually caused by the person behind the keyboard.
Once you set up and test a process, the computer does it every time, all the time, just as you ask it to. This is one of the great powers of marketing automation. Define the follow up process, by whatever categories and groupings you want, and the system will automatically do it every single time for you. Again, only informing you when you need to get involved.
I have been working with business owners in small organizations effectively for the past 10 years. Yet, with these new automation tools, I can help my clients even further by taking their sales/marketing process to new levels of results.
You know how I always talk about walking the walk, well I am walking the walk. I have implemented marketing automation in my own business and it has created results that will help my business to grow way beyond expectations.