Analytics certification is an area of study in the world of data analytics which addresses the process of decision-making using data analysis. It is subdivided into specific courses of study such as Big Data analytics, business decision management, retail analytics, web analytics and marketing optimization.

Analytics should not be confused with the analysis itself. The analysis is theoretical and subjective, whereas analytics is a methodology to come to a logical conclusion. Analytics help in coming to a decision in a more informed and knowledgeable way which increases the chances of a positive return on any investment made.

Different types of courses under analytics certification

1. Certified Business Analytics – This course comprises of knowledge and skills to continuously investigate the business performances and history of business to come to a definitive conclusion and then create future business planning. Business analytics extensively uses the statistics and data from the history of business and collect it, organize and create a pattern. This pattern indicates the decision to be made which ensures the future profitability of the business.

2. Marketing optimization – This course teaches how to collect the data on the customer base, including their purchasing decisions and response towards a particular product. The company then launches new products based on the demands and needs of the customers as determined through data mining, a method of manipulating the raw data. The predictive analytics techniques taught in this course utilize predictive modelling with the data about the customers recorded by computers and also guides business decisions.

3. Big Data Analytics – This technique is the advanced form of conventional Business intelligence techniques which taps the less investigated areas of business. For example, it reads the messages sent through customer emails or it can analyze the click data from a specific source of information. It also investigates data content on social sites or can look into survey responses. The single objective of Big Data analytics is to come to an informed business decision so that company can increase its profit.

4. Artificial Intelligence – The use of analytics in Artificial Intelligence (AI) seems a little strange but it definitely has a place in AI. AI is all about examining descriptive data with the aim of diagnosing and predicting actions and developing prescriptive information. All artificial intelligence techniques are conventional business intelligence techniques when analyzing data. The collection of all existing data and then imagining or visualizing the conclusion is the general trend of the AI business. The use of analytics comes at the stage of diagnosing the existing data, then training the Machine Learning (ML) Model. The ML is used to create predictive information leading to an informed decision for a company.

Analytics certification courses are not limited to the above sub-courses. It is evolving every day and allowing all major elements of the business to come into it, creating a need for data analytics professionals. That is why the demand for the analytics certification courses is increasing day by day. Analytics certification is definitely one of the most sought-after courses for students in the current job market and provides you with the guarantee of a fulfilling and lucrative career.

Source by Shalini Madhav